However, I did observe that our best performing videos had a tag count between 8 and 12. Upon analysis of Colorado State University’s YouTube channel, I could not find an absolute correlation between the tags and view count. Stuffing videos with too many tags is not a great strategy as you may end up confusing YouTube’s search algorithm. How Many Tags Should You Use?Īlthough you need not have a fixed number associated with YouTube tags, including a mix of broad and specific tags is essential. Using YouTube auto-suggestions as tags is also a great strategy as these keywords are deemed by YouTube as popular, trending or having a high search volume. Make sure to include some broad-match tags that provide connections to an overarching category or a high-level topic. According to a study conducted by Briggsby, the best tag length for YouTube is 2-3 words. It is always recommended to include some long-tail keywords as tags. This is followed by three to four allied keywords that possibly have a higher search volume than my exact match keyword. The ‘focus keyword’ is the core of the video, something that you would want to show up for in YouTube search results.Īs a general rule of thumb for tagging YouTube videos, I use the keywords in the title word-for-word (exact match) as the first tag. Use the ‘focus keyword’ as your first tag. Tags are used by YouTube’s algorithm to categorize your videos and make them discoverable, allowing viewers to find your content more easily. Tags are nothing but keywords that help describe a video and provide context to YouTube.

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